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Children need to interact with other children.

Technology has undeniably revolutionized human life, bringing countless benefits to society. However, excessive smartphone use among children is sparking significant concerns. A 2022 McAfee survey revealed that Brazilian children and adolescents are the most exposed to electronic devices worldwide, with over 95% having access to smartphones — 19% above the global average — and 26% of children aged 4 to 6 already owning their own phones.

From smartphones and tablets to computers and gaming consoles, digital screens dominate children’s attention. Despite offering educational resources and interactive games that promote logical thinking, overuse of these devices can negatively impact childhood development, leading to increased sedentary behavior, reduced social interactions, and impaired cognitive, motor, and emotional skills. Unsurprisingly, a Sapien Labs study published last year reported that 74% of children who received their first smartphone at age six experienced more anxiety than those who received their device at age ten.

Today’s world is creating a generation that is hyperconnected yet disconnected from what truly matters. So, where did the adults, who bear responsibility for these children, go wrong?

The power of real-world experiences for child development

Perhaps the influence of technology was underestimated. Perhaps the essence of childhood — filled with discovery and hands-on experiences — was forgotten. Simple joys like feeling the fresh scent of rain-soaked grass, climbing trees, or playing with friends without the mediation of screens are irreplaceable. Offering a digital childhood, while children still need time to run, imagine, and explore, is a dangerous trade-off. However, the solution lies not in banning technology but in finding a balanced approach that embraces the best of both worlds.

This vision has fueled initiatives like the “Wait Until 8th” campaign in the United States, encouraging families to delay smartphone use until children reach eighth grade. Similarly, the U.K.-based “Free from Smartphones” movement, founded by Daisy Greenwell and Clare Fernyhough, has united parents and schools in the fight against screen dependency, creating supportive communities dedicated to healthier childhoods.

Digital detox movements in Asia

Across Asia, where technology adoption rates are among the highest globally, efforts to reclaim authentic childhood experiences are gaining momentum. Inspired by similar initiatives, local schools and parent groups are exploring new ways to combat digital dependency. Enrichment camps, such as Fresh Air Camp and Octopus Camp, provide immersive environments where children reconnect with nature and experience the thrill of outdoor challenges.

These camps offer more than just fun. Activities like hiking, sports, and cooperative games cultivate critical life skills — teamwork, problem-solving, and respect for nature — that no screen can replicate. Particularly noteworthy is Nature WOWS!, a private zoo that blends wonder and learning, giving children an unforgettable, hands-on experience with wildlife.

The only way is a harmonized approach

As digital integration deepens, society must prioritize holistic childhood development. Balancing screen time with outdoor adventures is not about demonizing technology but recognizing its place alongside irreplaceable real-world experiences. After all, a well-rounded upbringing enriched by both digital tools and nature’s wonders will lay the foundation for future generations equipped with curiosity, resilience, and empathy.

So, step into a world beyond screens. Let your child embark on the next great adventure at Fresh Air Camp or discover the wonders of wildlife at Nature WOWS! Together, we can cultivate not just minds, but hearts ready to embrace life’s fullest potential. Check out our upcoming camps here →

Michael

Passionate about the constructivist methodology of early childhood education. Holds a Bachelor's degree in Business Administration and an Executive MBA in Cost Management from PUC-MG in Brazil. A serial entrepreneur and dedicated educator committed to empowering children to become active agents in their own learning journey.